![Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch](https://techcrunch.com/wp-content/uploads/2017/05/su17_rn_breaking2_hero_group_2_native_1600.jpg)
Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch
![Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2017/05/06/09/eliud-kipchoge.jpg?width=1200&height=1200)
Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent
![El keniata Eliud Kipchoge, el récord mundial de la maratón, cruza la línea de meta con zapatos Nike Vaporfly durante su intento de correr una maratón en menos de dos horas en El keniata Eliud Kipchoge, el récord mundial de la maratón, cruza la línea de meta con zapatos Nike Vaporfly durante su intento de correr una maratón en menos de dos horas en](https://c8.alamy.com/compes/2cmbcxk/el-keniata-eliud-kipchoge-el-record-mundial-de-la-maraton-cruza-la-linea-de-meta-con-zapatos-nike-vaporfly-durante-su-intento-de-correr-una-maraton-en-menos-de-dos-horas-en-viena-austria-el-12-de-octubre-de-2019-reuters-leonhard-foeger-2cmbcxk.jpg)
El keniata Eliud Kipchoge, el récord mundial de la maratón, cruza la línea de meta con zapatos Nike Vaporfly durante su intento de correr una maratón en menos de dos horas en
![Nike's Breaking2 marathon attempt sets a new fastest marathon but missed two hours by 25 seconds | WIRED UK Nike's Breaking2 marathon attempt sets a new fastest marathon but missed two hours by 25 seconds | WIRED UK](https://media.wired.co.uk/photos/606d9a7889f3babb1f012f93/master/w_1600%2Cc_limit/GettyImages-679545496.jpg)